Retail-Entertainment Consultants Archives

China - Hong Kong project consultants - mixed-use development consultants

Design Consultants for Mixed-Use Re-Design

Zhejiang Nongdu Agricultural Products Co., Ltd. | Acted as project experiential design consultants for a planned mixed-use facility located at the southwest quadrant of Desheng Expressway and Quishi Expressway in Hangzhou (“Project”), a development by Zhejiang Nongdu Agricultural Products Co., Ltd. (“Owner”). Hangzhou is in Zhejiang Province.

Provided owner with an approach to redesigning the project based upon guest experiential scripting and likely feasibility parameters, including optimal placement of demand-driver (footfall) anchors in the vertical environment.

location based entertainment consultants -

Conceptual Design – Cabazon Retail-Entertainment District

21.08.2018 Casino Gaming Resorts, Retail-Entertainment Consultants

Morongo Band of Mission Indians | Feasibility evaluating and initial project concepting for retail-entertainment district proposed adjacent to Casino Morongo.

The location-based entertainment district at Cabazon; part of the master-plan prepared for Morongo tribal lands.

Hampton Crossroads

19.08.2018 Retail-Entertainment Consultants

Feasibility study with market and financial projections, along with tenant mix, leasing roster, and retail-entertainment programming options. For an entertainment district adjacent to Hampton Coliseum in Hampton Roads, Virginia.

Conceptual site planning, leasing plan, development budget, and business plan for proposed mixed-use retail-entertainment complex adjacent to Hampton Roads Convention Center and Hampton Coliseum, and across the road from the Power Plant retail center along Interstate 64.

Roll-Out Program – Universal CityWalk Place-Product

19.08.2018 Retail-Entertainment Consultants

MCA Recreation Corp. / Newfield Enterprises International | Preparation of roll-out licensing program for Universal’s themed CityWalk product, later as executive helming the program, overall roll-out program management. Site selection and partnering were explored in “world city” locations worldwide, including insertion as part of retrofitting major existing mixed-use developments.

The concept was evolved for the roll-out program, focused on requirements for a freestanding location-based entertainment project. Analytics were devised for evaluating “instantaneous demand” for the product given a specific location. In addition to quantitative analytics a new behavior approach was also created, “guest trip motivation,” drawn from an exhaustive study of out-of-home consumer motivations for one kind of leisure-time experience versus another.

The retail-entertainment composition was also evolved to provide for successful implementation in many world city locations. The foundation consisted of then-owned Universal Studios products. At the time, the entertainment entity was the largest player in location-based entertainment in the U.S. with a major share of the concerts industry, film exhibition, licensed products, and specialty retail (Spencer Gifts), along with the theme parks group.

Crested Butte Mountain Resort

19.06.2018 Retail-Entertainment Consultants, Tourism Destination Strategy Consultants

Experiential programming and design for town center at CBMR.

Master plan and placemaking for retail-entertainment town center at Crested Butte Mountain Resort.

The ownership group of Crested Butte Mountain Resort planned the development of a town center place at the heart of its resort high in the Colorado Rockies. The town center was viewed as a competitive response to the increasingly competitive Colorado ski industry, which was in the midst of “amenity creep.”

Worked in collaboration with Owner, and the project architect, in examining various “Big Ideas” that would compel the place making at the town center. Guest programming was prepared, including a slate of event programming to provide signature times of year for the resort.

A major effort was made to identify and program for interstitial areas at the town center, to assure activity throughout the operating day and week. Given the relatively modest size of the market area outside of peak visitation seasons, providing for resident use of facilities, in this way, is always of great importance.